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institutional concrete stonework moulding perch

Why does SW call their duration line a "coating" Is it something different than paint?

I'm pretty sure that coating is a synonym for paint. They mean the same thing.

Yep...kinda like calling your car a..."transportation module"!
Faron

Coating sells better.

There are:
Architectural Coatings
Industrial Coatings
Institutional Coatings
Treadwear Coatings (fancy name for floor paint)
Fenestration Coatings (for metal window frames)
Insulator Coatings (relfects heat away)

and more..

Michael