Why does SW call their duration line a "coating" Is it something different than paint?
I'm pretty sure that coating is a synonym for paint. They mean the same thing.
Yep...kinda like calling your car a..."transportation module"!
Faron
Coating sells better.
There are:
Architectural Coatings
Industrial Coatings
Institutional Coatings
Treadwear Coatings (fancy name for floor paint)
Fenestration Coatings (for metal window frames)
Insulator Coatings (relfects heat away)
and more..
Michael